Outbound marketing vs Inbound marketing.

Which one is better? Should we go outbound or we go inbound? 

In fact the choice is not either or. Its complimentary. Inbound helps you to acquire small & medium customers. Outbound helps you to acquire large deals. 

Inbound is like fishing with nets. Your objective is to catch many many small fish. It is like creating educational content for the search box. When people search that your content appears. After that you engage the customer and try to influence him throughout the buying cycle. 

Outbound marketing is like going out to the sea with a harpoon gun to catch a whale. Through outbound you get large deals.

The problem people face is that the struggle to generate leads. How do we get more and more leads? How to do email marketing? What should be the email content? 

Should we call or email? 

We have created a step by step guide that helps you to generate hundreds of leads in this blog post.

"I understand the importance of outbound marketing" 

"But where do I Start?"

"What do I need to know?"

"How does the process work".

These might be some of the questions running through your mind if you have an idea of starting outbound marketing.

If you haven’t thought of outbound marketing before, you may be confused about when you need to start recruiting or where to get the data and what might the process entail.

In this post , I’ll explain the process of creating an outbound marketing strategy from start to finish and give you a better understanding of what the outcomes are at various stages in the process. 

What if there was a secret to generating leads through outbound marketing? 

What if your test data was based on 11 tests that had exactly the same hypothesis ...9 of which resulted in winners? 

What if your win rate of 9 in 11 tests - based on this one idea - brought an average lead generation lift of 33%?

What if you could repeat the same test at your organisation  … using the same techniques we used .. and the outbound marketing scorecard we used..because we included all of them in this blog post. 

The lingering doubt that your initiative of outbound marketing, your next hire, your next data , your next email campaign , isn’t fully engineered to convert? 

The sinking feeling that no one on your team feels prepared - to say nothing of CONFIDENT - about their ability to execute it? 

Or is it…

The 1 sec of mild but totally normal nerves that come from clicking on this post.

Nerves that become immediately soothed by knowing you’ve just goodbye to a life-time spent second guessing your outbound strategy - or hiding your insecurity behind a limp -wristed “ just start it now , we’ll optimize later.”

Where later never comes. 

There is one big thing that separates confident outbound marketers from those whose 2020 goals look similar to their 2017 goals. 

And it’s not a pump-you-up song.

It’s this: 

Decisiveness.

Thing is : tomorrow morning you’re gonna wake up with the same set of to-do list you’ve got today, maybe minus one or two items. 

You’ll have the same set of wild ass goals and the same responsibility for actioning the very things that bridge the gap where you stand right now and where you should be.