Leadsquared Vs Imaginesales.

Its as good as Goliath vs David. 

No way we want to undermine the story that at the end we will defeat them. Nope. 

That's not the intention. 

In fact presently its the reverse. 

But we both carry different belief system. 

We both try to solve the same business problem. 

But we have different belief system. 

Our ways and methods of solving the problem is different. 

Some of the common business problem which we both work to to solve are :

1. Poor lead to closure ratio. 

2. Ineffective lead management. 

Ideally this problem can be solved if sales reps :

1. Follows lead effectively. 

2. Implement Lead nurturing. 

3. Sales rep is convincing. 

Both lead management software, ImagineSales & Leadsquared strives to solve it , in its own way. 

We belief that the software so help the sales rep to do more work in same time. It should squeeze time out for the sales rep so that they can follow all the leads. 

In a CRM system a sales rep managing 100 leads has to create and complete 600 tasks a month. What if this can be brought down to 150? 

I know you will tel its great. But how? 

Auto Task management.

In Imaginesales we have automatic reply detection for phone calls as well as emails. 

So when a sales rep dials a phone number , we automatically know if the customer answered the call or not. 

Did the customer replied the email or not? 

If they have not replied the software can automatically create a follow up task. The manager can configure the follow up rules once. 

This way sales rep has to saves time as he needs to create less number of task. 

Auto Calling. 

Through Imaginesales you can do auto calling. It again saves time. In the same time you can dial 100 numbers where as manually you can dial only 20 numbers. 

Email Reply Detection. 

Imaginesales crm reads if the customer has replied your email or not. If they have not replied, it can automatically follow up with the next email or sms. 

You just need to create follow up rules and templates. 

That's the way we save time. 

Automation Rules.

Automation rules helps to save time with automated the repeated process. Leadsquared also has automation rules, but not in basic plan. 

That makes it expensive.

So this brings us to to question What is Leadsquared? Is it a marketing automation software or a sales crm. 

That is what we have covered in detail in the above blog. 

Meetings Module.

The meetings module in ImagineSales helps to automatically follow up leads that has been no show. 

So if you had created an appointment with a potential buyer and if the buyer doesn't turn up that's sheer loss of money. 

Imagine sales crm knows that the meeting didn't happen. So it automatically pushes that leads to meeting no show campaign and tries to reschedule the meeting with a series of emails. 

The meetings module also follows the lead 3 days prior to the meeting automatically through the meeting rescheduling campaign. 

There are many such micro manners in which help to squeeze the time. 

Now since all these actions are happening in Imaginesales crm, we also help to optimize the process. 

So you can do A/B testing in Imaginesales. 

Which email templates leads to more email open? 

Which email body gets more replies? 

Which follow up strategy gets more responses? 

How many touch points does it take to make a sale? 

The other philosophy on which Imaginesales crm is built is Activity based selling. 

This is again a very different belief system that we carry vis-a-vis to Leadsquared. 

We strongly belief no sales tool is giving much importance to sales leadership. 

This is the ultimate differentiation. This is the people side of the business. 

Until a company is not able to develop good sales habits among the sales team, it will not be able to meet sales targets. 

Now its your turn. 

We will like you to review both these tools and share your feedback. 

Outbound marketing vs Inbound marketing.

Which one is better? Should we go outbound or we go inbound? 

In fact the choice is not either or. Its complimentary. Inbound helps you to acquire small & medium customers. Outbound helps you to acquire large deals. 

Inbound is like fishing with nets. Your objective is to catch many many small fish. It is like creating educational content for the search box. When people search that your content appears. After that you engage the customer and try to influence him throughout the buying cycle. 

Outbound marketing is like going out to the sea with a harpoon gun to catch a whale. Through outbound you get large deals.

The problem people face is that the struggle to generate leads. How do we get more and more leads? How to do email marketing? What should be the email content? 

Should we call or email? 

We have created a step by step guide that helps you to generate hundreds of leads in this blog post.

"I understand the importance of outbound marketing" 

"But where do I Start?"

"What do I need to know?"

"How does the process work".

These might be some of the questions running through your mind if you have an idea of starting outbound marketing.

If you haven’t thought of outbound marketing before, you may be confused about when you need to start recruiting or where to get the data and what might the process entail.

In this post , I’ll explain the process of creating an outbound marketing strategy from start to finish and give you a better understanding of what the outcomes are at various stages in the process. 

What if there was a secret to generating leads through outbound marketing? 

What if your test data was based on 11 tests that had exactly the same hypothesis ...9 of which resulted in winners? 

What if your win rate of 9 in 11 tests - based on this one idea - brought an average lead generation lift of 33%?

What if you could repeat the same test at your organisation  … using the same techniques we used .. and the outbound marketing scorecard we used..because we included all of them in this blog post. 

The lingering doubt that your initiative of outbound marketing, your next hire, your next data , your next email campaign , isn’t fully engineered to convert? 

The sinking feeling that no one on your team feels prepared - to say nothing of CONFIDENT - about their ability to execute it? 

Or is it…

The 1 sec of mild but totally normal nerves that come from clicking on this post.

Nerves that become immediately soothed by knowing you’ve just goodbye to a life-time spent second guessing your outbound strategy - or hiding your insecurity behind a limp -wristed “ just start it now , we’ll optimize later.”

Where later never comes. 

There is one big thing that separates confident outbound marketers from those whose 2020 goals look similar to their 2017 goals. 

And it’s not a pump-you-up song.

It’s this: 

Decisiveness.

Thing is : tomorrow morning you’re gonna wake up with the same set of to-do list you’ve got today, maybe minus one or two items. 

You’ll have the same set of wild ass goals and the same responsibility for actioning the very things that bridge the gap where you stand right now and where you should be.