Tuesday, May 19, 2020

Leadsquared Vs Imaginesales.

Its as good as Goliath vs David. 

No way we want to undermine the story that at the end we will defeat them. Nope. 

That's not the intention. 

In fact presently its the reverse. 

But we both carry different belief system. 

We both try to solve the same business problem. 

But we have different belief system. 

Our ways and methods of solving the problem is different. 

Some of the common business problem which we both work to to solve are :


2. Ineffective lead management. 

Ideally this problem can be solved if sales reps :

1. Follows lead effectively. 

2. Implement Lead nurturing. 

3. Sales rep is convincing. 

Both lead management software, ImagineSales & Leadsquared strives to solve it , in its own way. 



We belief that the software so help the sales rep to do more work in same time. It should squeeze time out for the sales rep so that they can follow all the leads. 

In a CRM system a sales rep managing 100 leads has to create and complete 600 tasks a month. What if this can be brought down to 150? 

I know you will tel its great. But how? 

Auto Task management.

In Imaginesales we have automatic reply detection for phone calls as well as emails. 
So when a sales rep dials a phone number , we automatically know if the customer answered the call or not. 
Did the customer replied the email or not? 

If they have not replied the software can automatically create a follow up task. The manager can configure the follow up rules once. 

This way sales rep has to saves time as he needs to create less number of task. 

Auto Calling

Through Imaginesales you can do auto calling. It again saves time. In the same time you can dial 100 numbers where as manually you can dial only 20 numbers. 

Email Reply Detection. 

Imaginesales crm reads if the customer has replied your email or not. If they have not replied, it can automatically follow up with the next email or sms. 

You just need to create follow up rules and templates. 

That's the way we save time. 

Automation Rules.

Automation rules helps to save time with automated the repeated process. Leadsquared also has automation rules, but not in basic plan. 
That makes it expensive.

So this brings us to to question What is Leadsquared? Is it a marketing automation software or a sales crm. 

That is what we have covered in detail in the above blog. 

Meetings Module.

The meetings module in ImagineSales helps to automatically follow up leads that has been no show. 

So if you had created an appointment with a potential buyer and if the buyer doesn't turn up that's sheer loss of money. 

Imagine sales crm knows that the meeting didn't happen. So it automatically pushes that leads to meeting no show campaign and tries to reschedule the meeting with a series of emails. 

The meetings module also follows the lead 3 days prior to the meeting automatically through the meeting rescheduling campaign. 

There are many such micro manners in which help to squeeze the time. 

Now since all these actions are happening in Imaginesales crm, we also help to optimize the process. 

So you can do A/B testing in Imaginesales. 

Which email templates leads to more email open? 
Which email body gets more replies? 
Which follow up strategy gets more responses? 

The other philosophy on which Imaginesales crm is built is Activity based selling

This is again a very different belief system that we carry vis-a-vis to Leadsquared. 

We strongly belief no sales tool is giving much importance to sales leadership

This is the ultimate differentiation. This is the people side of the business. 

Until a company is not able to develop good sales habits among the sales team, it will not be able to meet sales targets. 

Now its your turn. 

We will like you to review both these tools and share your feedback. 















Saturday, May 2, 2020

Outbound marketing vs Inbound marketing.

Which one is better? Should we go outbound or we go inbound? 


In fact the choice is not either or. Its complimentary. Inbound helps you to acquire small & medium customers. Outbound helps you to acquire large deals. 


Inbound is like fishing with nets. Your objective is to catch many many small fish. It is like creating educational content for the search box. When people search that your content appears. After that you engage the customer and try to influence him throughout the buying cycle. 


Outbound marketing is like going out to the sea with a harpoon gun to catch a whale. Through outbound you get large deals.


The problem people face is that the struggle to generate leads. How do we get more and more leads? How to do email marketing? What should be the email content? 

Should we call or email? 


We have created a step by step guide that helps you to generate hundreds of leads in this blog post.



"I understand the importance of outbound marketing" 


"But where do I Start?"


"What do I need to know?"


"How does the process work".


These might be some of the questions running through your mind if you have an idea of starting outbound marketing.


If you haven’t thought of outbound marketing before, you may be confused about when you need to start recruiting or where to get the data and what might the process entail.


In this post , I’ll explain the process of creating an outbound marketing strategy from start to finish and give you a better understanding of what the outcomes are at various stages in the process. 


What if there was a secret to generating leads through outbound marketing? 


What if your test data was based on 11 tests that had exactly the same hypothesis ...9 of which resulted in winners? 


What if your win rate of 9 in 11 tests - based on this one idea - brought an average lead generation lift of 33%?


What if you could repeat the same test at your organisation  … using the same techniques we used .. and the outbound marketing scorecard we used..because we included all of them in this blog post. 


The lingering doubt that your initiative of outbound marketing, your next hire, your next data , your next email campaign , isn’t fully engineered to convert? 


The sinking feeling that no one on your team feels prepared - to say nothing of CONFIDENT - about their ability to execute it? 


Or is it…


The 1 sec of mild but totally normal nerves that come from clicking on this post.


Nerves that become immediately soothed by knowing you’ve just goodbye to a life-time spent second guessing your outbound strategy - or hiding your insecurity behind a limp -wristed “ just start it now , we’ll optimize later.”


Where later never comes. 


There is one big thing that separates confident outbound marketers from those whose 2020 goals look similar to their 2017 goals. 


And it’s not a pump-you-up song.


It’s this: 


Decisiveness.


Thing is : tomorrow morning you’re gonna wake up with the same set of to-do list you’ve got today, maybe minus one or two items. 


You’ll have the same set of wild ass goals and the same responsibility for actioning the very things that bridge the gap where you stand right now and where you should be.


Sunday, April 19, 2020

The role of call center performance management software.

80% of the organizations who accomplish revenue targets have been following performance management. Just 25% of organizations accomplish targets who don't have the act of performance management.

Performance management  demonstrates the course and speed. As far as anyone knows you need to arrive at point B from point An out of 10 days. How would you beware of sixth day whether you would arrive at Point B , four days from now. You can't leave it over karma. That is the thing that a procedure of execution the board empowers to do.

A similar proposition applies for Call center executives also.

Certain legends around Performance Management System.

It ought make the work more lengthy.

Any apparatus or innovation that is utilized for call focus execution the executives ought not add more advances or assignment to accomplish for the specialists. That would make them moderate. It should in a perfect world if conceivable expel certain means. Through computerization or combination it should evacuate certain assignments to do to make the operators progressively beneficial.

2. Distinction between information and data is Story.

Call Center execution the executives programming reports ought to be give data as opposed to information. The contrast among information and data is story. For instance demonstrating that Ajay has made 50 calls is of no worth. Imagine a scenario in which Ajay target is 100 calls for every day. Imagine a scenario in which Ajay has diminished his number of calls to 50 from 75 yesterday. Consider the possibility that Ajay has made most extreme number of brings in the group. So what is significant is pattern after some time or among the group! That is what is data.

3. Proportions show productivity.

In a call place condition calls : connect proportion is a sign of profitability. Connect : Meetings Scheduled shows the how persuading the deal group is and how acceptable the information is. So Ratios are significant. Someone who is dialing 3x less number of calls however has 3X higher proportion is about 5X progressively profitable. Presently we don't need you to peruse such a large number of proportions. That will burn through your time. What are the 4 proportions measurements that you ought to watch and how can it impact on productivity is identified here.

4. Less the exertion expected to gain the power, better it is.

This records for both. Your specialists just as administrator. Lets guess you operators work Kpi includes thumping entryways over telephone, just as lead the board, arriving at possibilities over email just as Whats App, sending proposition, overseeing pipeline and so on. Presently the call community execution the executives programming should empower to do every one of these exercises from one spot and in a World class way. At exactly that point it is helpful for the operators. In any case the apparatus will make your group moderate.

Same is applied for administrator. As a director you may be away from office for a gathering. You need to get to every one of these reports from the portable itself.

5. It should make your group more astute.

Call focus execution the board programming should assist with enhancing your current procedure. It should assist you with doing A/B testing. It should assist you with making the procedure better and improving.It should assist you with optimizing your procedure further and better.

6. Inspires the group.

The job of call center executives at times is very monotony. Its boring. It should be fun filled. That is what modern software enables to do. It can inspire the team when they are felling lowly or tired.

ImagineSales Solutions Call revolve programming is worked around these ideologies. It is safe to say that we are absent on something? Would you be able to please share some input on what is that we are disregarding?

On the off chance that you might want to assess our product capacities kindly utilize our 15 days free preliminary. No inquiries posed. We need to see that utilizing us we make your excursion to objectives marginally simpler and not harder.

Friday, April 17, 2020

Call Center Dialer Prices

Should you buy a call center software one time or over rental?

This is the first legitimate question that should be asked. Now let me answer it with a corollary. 

Would you be buying the office space or would you take it rental? 

Depends. 

If you are a start up, you will definitely rent it.  If you have over grown you will intend to buy it. 

As a start up , you will rent it for number of reasons : 

1. You want to invest your capital more towards production or marketing rather than buying capital. 

2. Also you know that as you would grow this office space will come short.

So based on your business stage , it depends if you need to buy the software one time or have it over rent.

There are other advantages of the rental mode:

1. Since the software vendor fights for the money every month, he tend to take proper care and support you.

The other benefit that you get over rental is to see which software is right fit for your business. As an SME always want to have a software that solves the problems in a single window. All in one.

Mostly the companies wanting for a call center dialer will want to have a detailed CRM features as well with the dialer features. You might also get the need of proposal and opportunity management.

Not only that. You will also want to have the management of inbound calls and missed calls to be managed by the software. These all are specific requirement relating to the SMEs. We have felt this deep enough. That is what we have felt deep in ImagineSales Solutions. That is how we have priced Imaginesales Call center Dialer. To know how we are priced vis-a-vis to other visit this page.

Imaginesales solution call center dialer price is per user per month basis. We also install the GSM gateway as well as the server and take the responsibility

Moreover we have free trial. During the free trial you get the opportunity to use all the all the components of the software and check if it is helping you to achieve your milestone of goal that you set out to achieve.

We have got big plans in coming months and beyond on how we are going to help and benefit the SMEs. How we will see that the tools and capabilities that is cherished by super large organisations only will be made available to SMEs only. 

Lets stay in touch.



Tuesday, April 14, 2020

What is a sales engagement platform? How it is different from CRM?

Conveying and following up is the life of a salesman. It is endless procedure. Numerous sales reps couldn't adhere to a procedure since they have a thousand things flying at them that make them miss the errand.

This is an exceptionally normal issue among practically all the business group far and wide. Not following potential purchasers is a quickest method to free an arrangement. Still we can'avoid it.

In a perfect world a salesman overseeing 100 leads needs to make and complete 500 to 600 errands every month. In CRM framework the assignment the executives is broken.

The explanation being it is wicked difficult to catch up leads in the customary CRM frameworks. The explanation is the two issues referenced underneath:

1.Making Task is aggravating.

Let me make you through the example strides that a sales rep needs to execute to make an errand.

1. Navigate the lead record to bring in CRM or in Excel.

2. Dial the number.

3. Make an assignment in the CRM that the number is occupied. ( meanwhile you miss a spring up assignment to finish) or write in journal or exceed expectations.

4. Spare the assignment.

5. Form an email.

6. Send the email.

7. Make an assignment in the CRM or exceed expectations or journal.

8. Order the assignment as email sent.

9. Reorder the email into undertaking to remind you what you have sent.

10. Spare the assignment with the goal that you can show supervisors what you have done in the day.

11. Make another assignment in the CRM/exceed expectations/journal to catch up in two days.

12. Spare the assignment.

Recall , this procedure happens each time the salesman thumps a potential possibility. The procedure may be directed 50 times each day!

2. Assignment Pop-Up is upsetting. 

Presently envision while individuals working and they have a spring up for an assignment. You are intellectually upset. Do you acknowledge individuals thumping you while you are working? Or on the other hand what's up clamor while you are working? Envision that event for the duration of the day? Would not excessively hamper your efficiency.

The structure and the rationale of errand spring up is upsetting. The undertaking spring up ought to show up just of those assignments that are excessively significant and pressing.

In deals there are two sorts of subsequent meet-ups. Associated/Not associated. So you took a stab at calling 10 potential purchasers and 4 individuals picked up the telephone and talked and 6 individuals who didn't pick the call. The assignment for the individuals who picked the call is called associated follow up task. What's more, the assignment for the individuals who didn't pick the call is called not associated development. The not associated follow is parcel redundant and mechanical. Why not computerize the assignment making for not associated subsequent meet-ups? At whatever point the undertaking is tedious and mechanical , PCs can perform such errand superior to individuals.

The UI of CRM apparatuses for task the executives isn't logical. At the point when you expound on a pending undertaking on the note pad , out of the two models given underneath which one would you like:

Choice One.

a. Ajay Bhatnagar to call.

b. Rajiv jain to call for stroll in.

c. Ravi Singh to email for filling the structure.

d. Deepak to call.

or on the other hand

Alternative Two.

a. To call Deepak, Ajay.

b. To call for stroll in : Rajiv Jain, Dsouza, Rajeev and so on.

c. To email for structure filled: Ravi Singh.

d. Rajiv to call dire.

For the most part the appropriate response is the subsequent choice.

Infact for not associated calls or messages you will need the choice two of errand the executives where with respect to the associated calls the choice 1 of assignment the executives suits better.

Be that as it may, all the well known CRM frameworks has the alternative 1 method of assignment the board. For what reason are the well known CRM organizations attempting to explain it?

It doesn't bode well for them to comprehend these everyday run time issue of salesmen. Making these highlights won't help them to expand the piece of the overall industry as they as of now have the enormous bit of the market. In any event, presenting these highlights won't help them to increase the price of CRM as there is as of now enough value pressure.

Subsequently these CRM organizations have no business enthusiasm for taking care of these issues.

That prompted the introduction of new class of deals programming called deals commitment stage. Today it has developed to be a major class. Today we can see that organizations like Salesforce.com, Y-combinator, LinkedIn has put resources into this class.

In the event that you need to know in profound about what a business commitment stage is? How can it help salesman to be increasingly successful? What return of speculation we can anticipate from this venture? visit us. 

I recall 14 years prior. I was unable to oversee anything without utilizing a CRM framework. CRM has helped a great deal, immensely the business clique. It has assisted with moving the training towards science. In any case, as a human we will proceed with our inclination to improve further. This urge will be in enormous corporate just as SMEs. Deals commitment programming organizations from California explains these issues for huge corporate. We from India attempt to take care of this issue for SMEs. It bodes well.

The cost structure of item advancement and showcasing is unreasonably exorbitant for Californian organizations. Additionally development is exorbitant as you bomb number of times and need to rework things. We from India has ease structure so we can support the SMEs. Likewise we come up short on the entrance to advancement capital. In any case, we know the need of SMEs so we can take the development and fabricate it such that it benefits the SMEs and its valuable for them.

We in Imaginesales Solutions see an existence where is deals is scientific and a calling of decision.