No way we want to undermine the story that at the end we will defeat them. Nope.
That's not the intention.
In fact presently its the reverse.
But we both carry different belief system.
We both try to solve the same business problem.
But we have different belief system.
Our ways and methods of solving the problem is different.
Some of the common business problem which we both work to to solve are :
1. Poor lead to closure ratio.
2. Ineffective lead management.
Ideally this problem can be solved if sales reps :
1. Follows lead effectively.
2. Implement Lead nurturing.
3. Sales rep is convincing.
Both lead management software, ImagineSales & Leadsquared strives to solve it , in its own way.
We belief that the software so help the sales rep to do more work in same time. It should squeeze time out for the sales rep so that they can follow all the leads.
In a CRM system a sales rep managing 100 leads has to create and complete 600 tasks a month. What if this can be brought down to 150?
I know you will tel its great. But how?
Auto Task management.
In Imaginesales we have automatic reply detection for phone calls as well as emails.
So when a sales rep dials a phone number , we automatically know if the customer answered the call or not.
Did the customer replied the email or not?
If they have not replied the software can automatically create a follow up task. The manager can configure the follow up rules once.
This way sales rep has to saves time as he needs to create less number of task.
Auto Calling.
Through Imaginesales you can do auto calling. It again saves time. In the same time you can dial 100 numbers where as manually you can dial only 20 numbers.
Email Reply Detection.
Imaginesales crm reads if the customer has replied your email or not. If they have not replied, it can automatically follow up with the next email or sms.
You just need to create follow up rules and templates.
That's the way we save time.
Automation Rules.
Automation rules helps to save time with automated the repeated process. Leadsquared also has automation rules, but not in basic plan.
That makes it expensive.
So this brings us to to question What is Leadsquared? Is it a marketing automation software or a sales crm.
That is what we have covered in detail in the above blog.
Meetings Module.
The meetings module in ImagineSales helps to automatically follow up leads that has been no show.
So if you had created an appointment with a potential buyer and if the buyer doesn't turn up that's sheer loss of money.
Imagine sales crm knows that the meeting didn't happen. So it automatically pushes that leads to meeting no show campaign and tries to reschedule the meeting with a series of emails.
The meetings module also follows the lead 3 days prior to the meeting automatically through the meeting rescheduling campaign.
There are many such micro manners in which help to squeeze the time.
Now since all these actions are happening in Imaginesales crm, we also help to optimize the process.
So you can do A/B testing in Imaginesales.
Which email templates leads to more email open?
Which email body gets more replies?
Which follow up strategy gets more responses?
The other philosophy on which Imaginesales crm is built is Activity based selling.
This is again a very different belief system that we carry vis-a-vis to Leadsquared.
We strongly belief no sales tool is giving much importance to sales leadership.
This is the ultimate differentiation. This is the people side of the business.
Until a company is not able to develop good sales habits among the sales team, it will not be able to meet sales targets.
Now its your turn.
We will like you to review both these tools and share your feedback.
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